ZARA HAIR X GUIDO PALAU - EVERYDAY BASICS LAUNCH

Bureau Betak
Technical Direction
Lighting Production
Exhibitions
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A temporary pop-up structure was installed near Paris’ Centre Pompidou to unveil the Everyday Basics hair care collection by Zara Hair, a collaboration with hairstylist Guido Palau.

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Commissioned by ADR, More to Show provided technical direction for the activation, which blended retail space design with experiential elements. The installation featured geometric, pod-like architecture with a massive window that turned the structure into a dynamic visual display.  

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A temporary pop-up structure was installed near Paris’ Centre Pompidou to unveil the Everyday Basics hair care collection by Zara Hair, a collaboration with hairstylist Guido Palau.

‍

Commissioned by ADR, More to Show provided technical direction for the activation, which blended retail space design with experiential elements. The installation featured geometric, pod-like architecture with a massive window that turned the structure into a dynamic visual display.  

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The design chosen by Guido Palau mirrored the haircare collection’s theme—pop-art-inspired colors like banana yellow, lipstick red, pink, and Klein blue—making the installation visually reminiscent of an art piece while inviting onlookers to engage with the products.

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ZARA HAIR X GUIDO PALAU - EVERYDAY BASICS LAUNCH

Designed & produced by BUREAU BETAK

Technical Direction, lighting production & sound system design by More To Show

Lighting Design by Ombre Agency

Creative Direction by BUREAU FUTURE

Sound scape : MODE-F

AVL Supplier : NOVELTY & Muchos Eventos

Set Construction : G2V

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ZARA HAIR X GUIDO PALAU - EVERYDAY BASICS LAUNCH

Designed & produced by BUREAU BETAK

Technical Direction, lighting production & sound system design by More To Show

Lighting Design by Ombre Agency

Creative Direction by BUREAU FUTURE

Sound scape : MODE-F

AVL Supplier : NOVELTY & Muchos Eventos

Set Construction : G2V

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