NIKE ON AIR - PARIS 2024
The Nike On Air – Paris 2024 experience took place at the historic Palais Brongniart in April 2024. Designed and produced by Blue Revolver Inc, with More to Show in charge of technical direction, the event combined sport, innovation, and immersive technology.
The installation showcased 40 elite athletes and the latest Nike Air products, including new performance kits and footwear. Visitors encountered life-size AR-enabled statues of global athletes such as LeBron James, Kylian Mbappé, and Victor Wembanyama, brought to life through integrated lighting and interactive technology.
The Nike On Air – Paris 2024 experience took place at the historic Palais Brongniart in April 2024. Designed and produced by Blue Revolver Inc, with More to Show in charge of technical direction, the event combined sport, innovation, and immersive technology.
The installation showcased 40 elite athletes and the latest Nike Air products, including new performance kits and footwear. Visitors encountered life-size AR-enabled statues of global athletes such as LeBron James, Kylian Mbappé, and Victor Wembanyama, brought to life through integrated lighting and interactive technology.
Inside the venue, galleries explored the history and future of Nike Air. Guests discovered the debut of the Pegasus Premium sculpted Air unit, Nike’s most significant footwear innovation since VaporMax and Alphafly.
The experience concluded with the unveiling of A.I.R. (Athlete Imagined Revolution): 13 one-of-a-kind, 3D-printed prototypes generated with AI in collaboration with athletes.
More to Show ensured seamless technical integration, managing lighting, staging, projection, and system coordination throughout the venue.
NIKE ON AIR — PARIS 2024
Creative Direction, Design, Production, and Fabrication by Blue Revolver Inc.
Technical Direction by More To Show
Location : Palais Brongniart, Paris
Photos courtesy of Nike & Blue Revolver Inc.
NIKE ON AIR — PARIS 2024
Creative Direction, Design, Production, and Fabrication by Blue Revolver Inc.
Technical Direction by More To Show
Location : Palais Brongniart, Paris
Photos courtesy of Nike & Blue Revolver Inc.
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