Portfolio More To Show

0:00

Pyrotechnics and flames above the Mercedes-AMG GT 4-Door Coupé world premiere sign on the Sixth Street Bridge in Los Angeles

Mercedes-AMG took over the Sixth Street Bridge in Los Angeles for the world premiere of the GT 4-Door Coupé.

The bridge became an autobahn for one night. A grandstand straddled the road to form a tunnel, and the cars came through at speed under a 15 by 5 metre LED sign floating in the air. blink-182 closed the night for the 600 guests.

Built in a 48-hour window after months of logistics. Around 230 trucks of equipment, up to 350 crew on the bridge at once.

See how it came together: the backstage film.

Mercedes-AMG took over the Sixth Street Bridge in Los Angeles for the world premiere of the GT 4-Door Coupé.

Built in a 48-hour window after months of logistics. Around 230 trucks of equipment, up to 350 crew on the bridge at once.

See how it came together: the backstage film.

No items found.

Mercedes-AMG GT 4-Door Coupé World Premiere

Concept by OSK, CONSUL & Mercedes

Technical Design & Technical Production by More To Show

Lighting Design by Ombre

Lighting equipment, LED screen & audio equipment by PRG Los Angeles

Grandstand & structure by Accurate Staging

Decoration by Cactus Fabrication

Pyro by Pyrotecnico FX

Head of Video by Visual Solutions

Sound Design by MONO

‍

Additional images courtesy of Mercedes-Benz AG