H&M POP-UP SPRING LAUNCH 2025

For the Spring 2025 launch, H&M unveiled a series of pop-up installations across multiple city locations. Each designed to express the season’s energy through movement, light, and immersive brand storytelling.

Commissioned by K2, with creative direction by Kennedy London, More to Show played a key role in delivering a consistent, high-quality experience across all venues through technical direction and on-site supervision.

Each location presented its own unique constraints from structural limitations to foot traffic logistics, making coordination and adaptability essential.

The centerpiece of the activation was a creative-led display: custom-built furniture integrated with dynamic LED screens installed directly in the storefront vitrines. These moving digital elements, combined with physical set pieces, brought H&M’s Spring collection to life in a vibrant, tech-forward way.

Our mission was to supervise installation, ensure technical precision, and adapt the concept flawlessly to each space maintaining creative integrity.