H&M POP-UP PARIS 2024
The H&M Pop-Up Paris 2024 took place in the Marais district during Paris Fashion Week.
Commissioned by K2, with creative direction by Kennedy London, More to Show provided the technical direction for the activation. The project featured a temporary retail installation combining digital content, custom-built structures, and integrated lighting.
The H&M Pop-Up Paris 2024 took place in the Marais district during Paris Fashion Week.
Commissioned by K2, with creative direction by Kennedy London, More to Show provided the technical direction for the activation. The project featured a temporary retail installation combining digital content, custom-built structures, and integrated lighting.
More to Show coordinated all technical aspects, including on-site supervision, power distribution, lighting setup, and media display integration, ensuring alignment with the creative concept and venue constraints.
This project is part of More to Show’s work in fashion retail activations, combining brand experience, technical execution, and spatial integration.
H&M Pop-Up Paris 2024
Local Executive Production by K2 Worldwide
Designed by Willo Perron & Perron Roettinger
Technical Direction & Audio Design by More To Show
Lighting Design : Pascal Maucuit
Set Constructor : EXPONEX
AVL : Novelty
Location : Galerie Joseph, Paris
Photos courtesy of Benjamin Baccarani
H&M Pop-Up Paris 2024
Local Executive Production by K2 Worldwide
Designed by Willo Perron & Perron Roettinger
Technical Direction & Audio Design by More To Show
Lighting Design : Pascal Maucuit
Set Constructor : EXPONEX
AVL : Novelty
Location : Galerie Joseph, Paris
Photos courtesy of Benjamin Baccarani
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